This section is going to be a little bit beyond the basics and I will provide details of how I dramatically improved earnings from Adsense. Just to clarify, at the time of this increase I was already making some money with Adsense, but I had no idea how much difference a few tweaks could make. In my case I increased earnings over $1500 in a short amount of time. The thing you have to understand about Adsense is that no two sites are alike. Every blog has a different audience and different articles and most likely a different layout, all these things affect Adsense earnings. Knowing that, testing and trying new things is critical to find the winners!

1. Added a Privacy Policy

This is such a simple thing to do. I never realized that is a “requirement” for Adsense publishers, but when I added a link in my footer to my Privacy Policy there was a noticeable increase in earnings. I assume that Google rewards those who have a privacy policy and punishes those that don’t by trimming their earnings. In a perfect world you would want your lawyer to draft your privacy policy, but here is a sample template of a privacy policy to make your life a bit easier.

2. Put ads where people’s eyeballs went…

For me there is an eternal struggle between usability and profitability with ads. While I want need to make money to pay my bills, I still want to make this site as user friendly as possible. So, I have made some sacrifices with this site in order to maintain certain levels of usability, but one of the main keys to making money with Adsense is ad placement.
Like I mentioned before, this needs to be experimented with. But for the first year or more of this site I just kinda threw the ads where ever I had extra room. Once I changed the location of my ads, my earnings tripled overnight. It really freaked me out. I had no idea that just moving an ad a couple inches would have such a dramatic effect. The diagram to the right (from Google) provides some good starting point for what locations work and don’t.

3. Section Targeting

This was another tweak I made that made a noticeable difference in earnings. Basically “section targeting” is telling Google what text on your site to look at when deciding what ads to show. Google is pretty good at figuring this out if you don’t do this, but if you have a lot of stuff going on in your sidebars and footer sections, it is probably worth experimenting with. It is very easy to implement. You only need to use this tag…

to tell Google to start, and this tag…

…to tell them to stop. I just added a text widget at the top of my post for the start tag and after the content for the end tag.

4. Who Sees Ads Plugin

This is a great plugin that allows you (as the name suggests) choose which visitors see which ads. There are lots of criteria that you can select, so you can specify that Search Engine users see a particular Adsense unit when regular readers see something else. I have found that search engine visitors click Adsense ads a lot more than regular readers. I still show some Adsense to regular readers, but I focus my energy on the visitors from search engines – this plugin makes this very easy.

5. Changed the colors

When Adsense first came out, people said to make the colors as loud and ugly as possible to draw attention to them. Next I heard that the best thing to do was to blend them into the site. Of the two methods I think that blending works a little better, and definitely looks a lot better! But, I have a slight variation of that has worked even better for me. Currently I have have most of my links set to a lighter blue color. I used to have many of my Adsense ads match that, but I saw a nice increase when I changed the Ad titles to the old standard Link Blue. I feel that visually it is a complement rather than a match. It stands out a little bit more, but doesn’t look bad either – IMO…

6. Wrote articles people are searching for

This might seem unrelated, but it is very important. If you are like most bloggers, you have a regular readership and you have readers from the search engines. For some reason, a lot of bloggers just don’t give much respect to search engine readers and don’t really try to reach out to them other than trying to “convert” them to a regular reader. I approach things a little bit differently, rather than getting frustrated at the fact that so many search engine visitors don’t come back, I started to embrace it. I realized that my main goal of this site was to help people, so why should I care if they only visit once or on a daily basis if they are getting helped?
So while I very much appreciate and value my regular readers, I also understand that I can help those who find the site via a search engine. I started doing keyword research to see what people were looking for in the search engines. If there are people searching to find the highest paying jobs without a degree, I want to help them find out! What happened for me as I started to become more conscious of what people were searching for was that I started getting more search engine traffic – which of course leads to higher earnings from Adsense.

7. Added a Google search bar

This is a no-brainer. Google is the master of search, so you can bet that their search capability on your site is going to be better than the default WordPress search tool. By installing this, you will help your visitors find the information that they are looking for on your site and make some extra cash in the process. When the search results (from the websites you choose) are displayed they have the standard Google ads present, just like normal Google search results.

8. Hooked Google Analytics up with Adsense

A few months ago, Analytics started allowing the option to integrate your Adsense data. This has been so helpful for me. It provides webmasters with a wealth of information about earnings. It is simple to see which articles are making the most money, which keywords are yielding the most, what sites send the most valuable traffic, and a whole lot more. If you use Adsense, don’t pass this one up.

9. Tested, re-tested, and tested again…

When running Adsense tests, I typically let them run for a month in order to make sure they are very thorough. I have a calendar that I use to mark down when I make changes and what changes I make. Then when the test is complete I compare CPM and eCPM rates to see what performed better. A/B split testing is a better method when possible, but for certain tests is just isn’t possible or practical. But either way, if you want to make more money with Adsense, experimenting and testing is a must!